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Love Your Listing (Yes, It's Possible)

Adrian Salgado

Adrian Salgado is a REALTOR® with the Gables Mavens team at Engel & Völkers in Coral Gables, FL...

Adrian Salgado is a REALTOR® with the Gables Mavens team at Engel & Völkers in Coral Gables, FL...

Feb 7 12 minutes read

There's no magic bullet for getting your home sold in today's real estate market. 

It takes a combination of preparation, pricing your home at the "sweet spot" from the onset, and developing a well thought out marketing plan that is executed with specific timing in the utmost professional manner. 

According to the National Association of REALTORS (NAR) 2016 Profile of Home Buyers and Sellers, 51 percent of home buyers found the home they purchased on the Internet, while 95 percent of buyers used the Internet in some way in their home search process.  

Furthermore, more than half of Gen Y and Gen X buyers used a mobile device (smart phone, tablet, etc.) during their home search. Among those who did, 31 percent of Gen Y and 26 percent of Gen X found the home they ultimately purchased via a mobile device.

We recognize the opportunities the Internet and the proliferation of mobile search create, and leverage it in a way that helps you sell your home for the highest possible price in the shortest amount of time with the least amount of worry and inconvenience.

Professional Photographs

Real estate photographs are worth more than 10,000 words. 

Among buyers who used the Internet during their home  search, 87 percent found photos about properties for sale very useful.

That's why every home listed for sale with our team is marketed with professional photographs that capture all the best features and assets your home has to offer.

If you've searched for homes online, chances are you've noticed most homes advertised online have poor photographs or none at all.

When the photographs used to advertise a home for sale are poor, buyers move on to the next home in their online search.

We never let photographs be the reason why someone passes on your home.

According to an analysis completed by IMOTO, a company that creates real estate photography for sellers and REALTORS, listings using professional photography sold 50 percent faster and 39 percent closer to the original list price than similar homes without professional photos.

The study also found that listings using professional photography were viewed 118 percent more than comparable listings.

Here's an example of the photography we use when listing a home for sale

3D Walkthrough Tours

A 3D Walkthrough Tour is an online experience that lets home buyers experience your home and see it from any angle through the use of high-quality, rapid 3D visualization of physical spaces.

Why is this groundbreaking and important to you as a home seller? In a market as largely dependent on foreign buyers as the South Florida real estate market, buying your home "site unseen" is no longer a thing of the future. It's the now and this is how it's happening.

Experience a 3D Walkthrough Tour for yourself below. Watch them on your desktop computer. Use your mobile device. You'll find that it's the most realistic way to experience a home without actually being there.


Every home has a story left untold by photographs and text.

That's why we hire a professional local video production company to produce an original mini movie that tells the unique story of your home.

Think of it as a movie trailer. We don't provide a chronological tour (that's what the 3D Walkthrough Tour is for). 

Our focus with video is to captivate the viewer and make an emotional connection while making her feel as if she isn't being sold anything.

Floor Plans

Today's buyers demand detailed information on their own terms. 

That's why we hire a professional who crafts a  floor plan that satisfies that demand and sets your home apart from the competition.

These full-service, detailed floor plans, enriched with elegant professional photographs, create a stunning interactive experience that delivers what buyers expect and demand. And that's what you need.

Lifestyle Map

We think hard about the individuals we're trying to reach - what we call Buyer Personas - when selling a home.

These are distinct groups of potential buyers. They could be families with young children, single parents, empty-nesters, or first-time home buyers. 

These buyers aren't looking to buy shelter only. They're looking for a neighborhood that matches their lifestyle.

We create a Lifestyle Map to give people a sense of the community and lifestyle they're buying into.

We provide this background information for people to say, "Well, yeah, this feels like me!".

Online Search Portals

Increased exposure online will put your home in front of the greatest number of potential buyers. The larger your pool of buyers, the higher the likelihood you will field multiple offers. Any time you receive multiple offers, you’re fostering an atmosphere where prospective buyers will offer their highest and best price in order to compete with other offers.

Once we've compiled our digital assets, we list and advertise your home on dozens of the most trafficked real estate marketplaces on the web, including Zillow, Trulia,, Yahoo! Homes,, Redfin, and many others.

Multiple Listing Service (MLS)

The multiple listing service (MLS) is a suite of services that enables real estate brokers to establish contractual offers of compensation and facilitates cooperation with other broker participants.

We list your home on the MLS within forty-eight hours of receiving the professional photographs of your home.

Combining high definition photography with professional copywriting on the MLS lets local real estate agents know that your home is available for sale.

Featured Landing Page

We prominently display your home as a Featured Listing on our website.

The mobile-friendly site is designed to convert leads with an easy-to-use contact form and hyper-linked mobile phone number.

Single Property Website

We create a custom domain with your property address (ex: where we feature your home and your home alone. The unbranded site is 100% dedicated to your home.

Single property websites take buyers out of the multiple listing environment (Zillow,, Trulia, etc.) and create a bond with interested buyers.

When buyers get interested in a property, they tend to return to the single property website.

Social Media Advertising

Social media ads provide a tremendous opportunity to promote your home directly to your ideal audience.

Facebook's advertising platform allows us to target the demographics that are most important by setting audience parameters using location, interests, income levels, behavior, and more.

We drive this targeted audience to the featured listing landing page on our website where we convert prospects from lead to appointment.

Email Advertising

No matter how much the internet and social media evolve, one of the most popular destinations on the internet remains the email inbox. 

As a matter of fact, 92% of people on the internet claim to spend some of their daily time online on email. We find that it is a very effective way to introduce your home to prospective buyers and real estate agents.

Our conversational approach to email is exactly what's missing from most email marketing efforts.

We tell a unique story that creates curiosity, builds trust, and makes a lasting impression.

Our emails help start genuine conversations that provide value instead of trying to sell people something.

People like to buy, not to be sold to.

Direct Mail Postcards

We design, professionally print, and mail a jumbo, irregular-sized postcard to over 7,000 of your closest neighbors introducing your home for sale.

No matter what socioeconomic position Americans hold, we all have one thing in common: snail mail.

At a time when others have abandoned good, old fashioned direct mail marketing, we’ve increased our direct mail marketing efforts tenfold.

One type of marketing (online) might be great for one segment of customers, and one particular method (print) might be great for another.

The idea is for everyone to receive the message that your home is available for sale.

Property Brochures

We design and professionally print an informative color brochure for your home and provide a copy to prospective buyers when they visit the home.

When buyers go on a tour of five or six properties, their heads are usually left spinning at the end of their tour. 

They can’t remember the finishes of the flooring, the kitchen cabinets, where the laundry room is located, etc. 

Professionally-printed color brochures provide clarity, have staying power, and keep your home top of mind when it’s time to write an offer.

Open Houses

We like to hold a Public Open House the second weekend that your home is on the market. 

This Open House is a great way for neighbors and prospective buyers to preview your home. 

Neighbors are a great resource for prospective buyers. What better way to entice their friends looking to buy in your neighborhood to come take a look?

At times, we also hold a Broker's Open House for your home. 

This Open House is meant to introduce your home to real estate agents and brokers in the area.

We find that Broker's Open Houses work best during the morning hours between 9-11am. We serve a light breakfast of fruit, yogurt, bagels, and/or coffee.

The Broker Open House is a great way for agents to preview homes for potential buyers. Seeing the home in person and building rapport with a buyer's agent keeps your home top of mind and allows agents to match your home to a potential buyer.

We advertise the Open House online on sites like Facebook, Instagram, Zillow,, Trulia, etc.

We also design and personally hand-deliver Open House flyers to 200 of your closest neighbors.

45-Day Status Report

We provide you with a Status Report every 45 days once the home is listed for sale.

The 45-Day Status Report:

  • documents the number of showings
  • documents the number of offers
  • documents the number of online views and click-throughs
  • provides buyer and agent feedback
  • documents any new market activity (recent sales or new listings) that may affect the value of your home

Market Your Home the Gables Mavens Way and Sell For More

Thinking about selling your home, but don't know where to start?

Call or email us today. We can help you determine your home's sweet spot, prepare your home to sell, and create a plan to sell for top dollar and move within your desired time frame.

No pressure. No gimmicks. No "we're the #1 ______". 

Facts only.

Disclaimer: We reserve the right to refuse any advertisement tool we believe is incompatible with the Property being advertised. We also reserve the right to refuse any advertisements we deem contrary to the best interests of the Property and/or The Gables Mavens Team and DASH - A Real Estate Company.

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