How Diane Sold Two Homes For More
For Diane, the chapter of her life that involved living in Coral Gables was coming to an end when she contacted us for a third time.
Despite the pedestrian friendliness and the great sense of community in the City Beautiful, she decided she wanted to head east to be closer to the ocean.
Diane had a lot on her mind when she reached out to us three months before listing her personal residence for sale.
She was experiencing some personal setbacks and had a personal residence and investment property in the same building she wasn't sure what to do with. Sell one, keep one, sell both?
Like a lot of homeowners, the thought of selling her greatest financial assets was causing anxiety and worry.
After discussing market conditions and showing her how the local real estate market was at or near its peak, Diane decided it would be best to sell both properties sooner rather than later.
To be honest, very little preparation was needed before listing her properties for sale. Both of them were impeccable!
We discussed virtually staging her investment property since her tenant had moved out recently and felt that showing a furnished home would fare much better online than a vacant home.
The next step was choosing a list price. The goal was to price both properties at the "Sweet Spot", the list price that generates enough buyer showings to generate offers.
The more showings a home generates, the greater a homeowner's chances of selling for top dollar.
Pricing a home can be a challenge. After all, every seller wants to get the most they can get and every buyer wants the best deal possible.
Finding that "Sweet Spot" can be tricky, but the ability to provide expert hyper-local real estate data and market knowledge assured Diane that our recommended list prices were on the mark.
In 2019, the online presentation of a home (aka web appeal) is as important as curb appeal. Hence, the importance of GREAT digital assets like high-definition photography, 3D tours, professional short films, and copywriting that tells your home's story and the benefits of living there.
Once we had all our digital assets, we took to advertising on our social media pages (Facebook and Instagram) and email.
That's right. We didn't just post it on our social media pages. We put marketing dollars behind it and targeted the right audiences to expand the home's reach and visibility.
When it was all said and done, the home below was seen by 9,517 people on Facebook...before it hit the market. Another 28,434 people saw it once it was listed for sale. That led to 14 showings and an ALL CASH offer for 98% of the recommended list price.
Marketing and promotion matter! But don't take our word for it. See for yourself.
In preparation for closing, we introduced Diane to Jonathan Alfonso, the founder of Title Answers, A Law Firm. Jonathan is an experienced and knowledgeable real estate attorney that has completed thousands of closings. He is always thorough and professional.
We knew he'd do a great job with Diane's closing as he does with all of our clients who use his services.
Stressed to Sold
A smiling Diane with Pino and me after Jonathan wrapped up the transaction. 😊